Tuesday 19 January 2010

Feedback from the 'Band Members'.

Jamie Sambridge, Lead Singer:
"Essentially, your video for 'My Own Hell' by Five Finger Death Punch, FFDP, (War is the answer) follows a set of generic conventions to communicate its messages and values to the audience. Before i move on to discuss my views regarding how the messages were communicated and what messages were communicated, it is important to understand that meaning is created at the point of consumption, in my view. The consumer, the audience in this case, is the key to success or fail of your music video.
The core messages surrounding the song are; struggle, pain, injustice and self pity, values that are also evident in the wider works of FFDP. This is where we identity the first success of your music video. The values communicated in the film by its producer, Linzi Ann Mangan, match those inserted in other works of FFDP. This is a success as the audience demographics’ pre-existing needs are gratified when watching the video.
Furthermore, its important to look at the semiotics or semiology of your music video. Clothing, lighting, Camera technique and actions, all play a key part in conveying the messages and values mentioned above. The producer has succeeded here to, the clothing and actions of the main protagonist are emotional and relentless allowing a free flow of meaning from the producer to the audience.
Its wide knowledge that audiences of metal music are very active in their consumption, especially at live shows. The producer shows images of a 'mosh pit' like prison cell. Although the 'mosh pit' acts as a set of walls to contain the main protagonist having a 'mosh pit' allows the audience to relate to the music video is a more intimate and open way.
Over all the music video is an all round success, 'ticking all the boxes' expected by the audience. But in contrast does the producer use her power enough in the meaningful creation at the point of production of the piece. There are more values and meanings at work in this song, all of which could have been communicated in a much more clear and acceptable way if she hadn't forced her boyfriend to be the star."

Archie Leigh, Guitarist:
"The clips of Jamie drinking and smoking etc, is a good example of how how he is a 'danger to his own self' - i think it's a good idea, in relation to the lyrics."

Luke McManus, Bassist:
"It looks like a music video of it's genre, good use of camera shots, mise-en-scene is ace - there is nothing in the video that shouldn't be. I think it's well edited though some of the performance is slightly out of sync. I like the bleached effect of the narrative, however, i think the video is too performance based and could've used more narrative, also, i did not understand the use of burning photographs. A few cuts between shots are too slow for that genre."

Nick Quinn, Drummer:
"Brilliant, unexpected intro.. I think it's sync'd well in most places, where it isn't sync'd as much it's as much fault of the actor rather than the editor, i.e. my out of time drumming. Great use of lighting, looks live as opposed to a studio. Awesome camera angles on the drums! Perfectly written storyline for the shots in between the band shots and i love the burning pictures!"

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